Content & Localisation
- Localised content strategy
- Content planning & execution
- Platform-native storytelling
Reach Chinese audiences, anywhere.
Ride the Rednote Wave — power growth for your brand.
- 300M+ users on Rednote
- Highest ROI among Chinese platforms
- Mass adoption among Chinese consumers in Australia
What we do
We help brands grow on Rednote by connecting with Chinese consumers through content, strategy, and performance.
Growth & Performance
- Account growth & engagement
- Paid media & traffic scaling
- KOC / influencer collaboration
Account Management
- Account management & optimisation
- Community engagement
- Performance tracking & reporting
Pricing
Flexible pricing tailored to your growth stage and scope.
Value Pack
LIMITED OFFERFrom AUD $499/month
- • Content localisation
- • Content planning & execution
- • Account setup support
Growth Pack
From AUD $1299/month
- • Content & localisation
- • Paid media & traffic scaling
- • KOC / influencer collaboration
Custom Solutions
Custom pricing
- • Market entry strategy
- • Brand positioning on Rednote
- • Full-service growth support
Platforms we operate on
Rednote
Douyin (TikTok)
WeChat Channel
Cases
UTAS Rednote
- 2M+ views in 6 months
- 260% higher engagement
- 1,000+ saves per post
From zero to one of the most engaging university accounts on RedNote — reaching Chinese-speaking prospective students with content that felt native, not promotional.
Ashgrove Cheese Rednote
- 50k+ active monthly users
- 15% conversion rate lift
- Direct CRM integration
Launching a premium cheese brand on Rednote with a strategy that connected directly to purchase intent.
UTAS Short Video Channel
- 495% above benchmark in interaction
- 2,000+ average views per video
- 87 original videos produced
Every video crafted to capture attention and drive real engagement from Chinese-speaking audiences — consistently outperforming industry benchmarks.
Business School WeChat
- 120%-500% above reading benchmark
- 1,000+ average views per post
- 600+ original posts created
5 years of managing one of the most consistently high-performing college WeChat accounts — built on content that keeps audiences coming back.
About Us
C&Y is a digital consulting firm specializing in social media strategies
that connect Australian brands with Chinese-speaking audiences.
Backed by 18+ years in global markets and 6+ years of dedicated experience in this space,
we deliver culturally fluent content that drives real engagement and measurable results.
Testimonials
"Their workflow is highly efficient. Fast execution, constant iteration, and consistently strong results."
"They manage everything end to end. Efficient, reliable, and easy to work with at our level."
"Their understanding of the Chinese market is outstanding. The process was smooth and required minimal input from our side."
Contact
Whether you're entering the Chinese market or improving an existing channel, send us a short note and we'll suggest the best next step.